When someone visits your website, their homepage acts as a virtual welcome sign. Having an eye-catching design alone won’t keep visitors on your website for long; instead, you need a homepage that serves as an unbroken space for them. These are the fundamental components for designing a homepage that adheres to standard web design guidelines and piques visitors’ interest.

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1. Make sure your layout is clear and simple to use.

It’s critical to have a clear, clutter-free look for your homepage. When faced with an overwhelming amount of information and graphics, website users sometimes experience overwhelm. If the material on your website is clear and well-planned, you will appear more put together and professional.

Do: Select an orderly and user-friendly layout. Ensure that all of your most significant text and photos are shown above the fold, where they will very certainly be seen by readers.

Don’t: Steer clear of overcrowding your homepage with text that never stops, graphics, icons, clip art, banners, and so on. Nobody enjoys going through a disorganized page. Thus, make an effort to keep your website’s design simple and uncluttered.

02. Include photos in high definition

Surely one image speaks a thousand words? This statement is applicable to your homepage. Pictures may convey to your visitors the purpose of your website and who you are. You can select from the professional-grade photos in the Wix Collection if you don’t have access to high-quality pictures. Just take these actions: navigate to the Wix editor and select Add, Image, Change, and Free From Wix. You may get free photographs from this great resource as well. Use powerful visuals to your benefit since they may convey ideas more effectively than a long text passage.

Do: Make use of high-quality images to entice visitors to visit your website’s other pages. Nothing says amateurish quite like a poor-quality photo.

Don’t: If you’re still learning how to construct a website, there’s no need to include every incredible picture you have. It should be more than enough to have a few clear photos.

3. Verify that the backdrop and color scheme complement each other.

These straightforward but crucial components establish the tone for your homepage and are likely to be consistent throughout all other pages of your website (for instance, your homepage will likely mirror your old website design). Having said that, wouldn’t it be prudent for you to choose carefully? With a ton of gorgeous backdrops and useful preset color samples called color palettes, the Wix editor makes things simple. You may make your own personalized palette or browse through them to see how they alter the appearance of your website. You have the option to select your own image as the backdrop by uploading it. In need of further motivation? View these stunning examples of website design.

Do: Choose a backdrop and color scheme that complement each other and further establish your identity (particularly for business websites).

Don’t: Choose a backdrop that will draw attention away from your primary photos and text and refrain from using an excessive amount of color.

4. Make your homepage buttons better

Although not every homepage will include buttons or even require them, you should utilize them properly if you do. Your buttons, also known as call to actions (CTAs), serve as links to other websites, pages, product galleries, and a plethora of other resources. People must find your content enticing if you want them to click and take action.

Do: Try to make the CTA’s phrasing as brief and straightforward as possible; try to keep it to no more than four words.

Don’t: Make an effort to ensure that your CTA is visible. Don’t undervalue positioning if you want users to click through.

05. Regularly update the content

Without strong, well-written material, a site cannot be ideal. Making sure that site visitors understand what your site is about right away should be your first goal. But keep in mind that you won’t have to write a novel because you may expand on this information on the other pages of your website. For instance, having a bio about yourself on your homepage is redundant if you have a separate “Bio” page. Overly detailed paragraphs are a proven method to put your users to sleep. Don’t get carried away.

Do: Make your text up to date and engaging. By doing this, you’ll demonstrate to readers that your website is current and a reliable source of information.

Avoid: Don’t go overboard with it. Nobody is typically wanting to spend many hours reading everything on your website. Don’t bore your readers with excessive information or repetition of oneself when it doesn’t need to be said.