Robert Wright and Tiberio Lobo Navia founded the corporate to combine ancient strategies of Berber heritage with a contemporary design perspective and to celebrate the magic of Moroccan rugs. The brand draws from 10,000 years of local rug making traditions and makes use of native women to knot every rug. They collaborated with Colin King, the model’s new creative director at giant, on a sequence of knotted rugs that had been impressed by Milan, including the town’s Rationalist architecture of Piero Portaluppi.